What is a speaker kit? How short clips get your speakers to promote your conference
The cheapest way to reach thousands of new people after your event is to let your speakers do it. Here is what a speaker kit is, what goes in a good one, and how to plan it before the event.
Every conference has the same problem the week after: the room was full, the talks were good, and almost nobody outside the room saw any of it. A recap film helps. But the people with the biggest audiences at your event are usually on stage, and most organizers never give them anything to post.
The short answer
A speaker kit is a small set of short video clips cut from one speaker's own talk: usually three or four clips of 30 to 60 seconds, captioned, in vertical and square formats, delivered ready to post. Each speaker gets their own kit. They share it with their followers, clients and colleagues, and every post carries your event's name.
One recap film reaches your own audience. Twenty speaker kits reach twenty audiences you don't have.
Why speakers actually post them
- It's about them. A clip of a speaker making their best point, looking and sounding good, is content they want people to see.
- It's finished. Speakers are busy. A clip that's already cut, captioned and sized for their feed gets posted; raw footage on a shared drive does not.
- It's fast. Clips that arrive while the event is still being talked about get posted. Clips that arrive a month later usually don't.
What goes in a good speaker kit
- Three or four clips per speaker, each built around one strong moment: a clear idea, a story, a line that makes the room react.
- 30 to 60 seconds each. Long enough to land a thought, short enough to watch to the end.
- Captions burned in. Many people scroll with the sound off; without captions the clip is just a person talking.
- Vertical and square versions, for Reels, TikTok and Shorts, and for LinkedIn.
- Your event's name and date, small and clean, so every repost points back to you.
- A suggested caption with your event tag and next year's link, so the speaker can post in one minute.
How to plan it before the event
- Put it in the speaker agreement. One line saying the talk will be filmed and clips shared by the event and the speaker. Releases are the organizer's job; sort them out before the day.
- Get the slides early. Clips look better when the slide that matters can be cut in.
- Get clean sound. The best audio comes straight from the venue's sound desk. Ask your venue's AV team about connecting to it; some charge a fee.
- Agree on delivery dates. First clips within 48 hours, every speaker's kit within a week.
- Send each kit personally. A short email to each speaker with their clips, the caption and a thank-you gets far more posts than a shared folder.
Where speaker kits fit in our conference packages. On a $2,900 day (one camera) every speaker gets two clips. On a $4,900 day (two cameras, one room, about ten talks) every talk is also edited in full, with a 60–90 second recap and three to four captioned clips per speaker. First clips within 48 hours. Details for Fort Lauderdale and Miami.
Mistakes that waste the footage
- Waiting a month. By then the speaker has moved on and the moment is gone.
- Horizontal only. A wide clip from the back of the room doesn't work in a phone feed.
- No captions. The clip gets scrolled past.
- One generic clip for everyone. Speakers share clips of themselves, not the whole event.
- Skipping the sound feed. You can fix a shaky shot. You can't fix a talk you can't hear.
For what the whole day costs and what else to ask for, see what it costs to film a conference in South Florida.
Common questions
What is a speaker kit?
A speaker kit is a small set of short, captioned video clips cut from one speaker's talk at your event, usually three or four clips of 30 to 60 seconds, delivered ready to post. The speaker shares them with their own followers, which promotes your event to people you could not reach otherwise.
How many clips should a speaker kit have?
Three or four clips per speaker is the sweet spot: enough for a few posts over a couple of weeks, few enough that every clip is a strong moment. For short sessions or tight budgets, two clips per speaker still works.
How fast should speakers get their clips?
As fast as possible. The first clips are worth the most within 48 hours, while people are still talking about the event; full kits should arrive within a week.
Do we need permission from speakers?
Yes. Add a line to your speaker agreement that the talk will be filmed and that clips will be shared by the event and the speaker. Getting releases is the organizer's job; your video team should not have to chase speakers on the day.
How much does a speaker kit cost?
It depends on how many talks and clips you need. In our conference packages in South Florida, two clips per speaker are included from $2,900 per day, and three to four captioned clips per speaker are included in the $4,900 day with two cameras in one room.
Planning a conference in South Florida?
Send me the dates, the venue and roughly how many talks. I'll reply the same business day with a plan and a fixed price.