Lab and industrial equipment videos: 97 product and factory films
Steel tanks and reactors on the factory floor, mixers at work, industrial hoses, lab instruments and colour fans on a turntable. For three and a half years a maker of lab equipment and industrial machinery came back to us for its videos. We directed, filmed and edited all 97.
- Client
- A lab-equipment and industrial-machinery maker (name withheld)
- Format
- Factory films, product films with a presenter, 360° product spins and lab-device demos
- Our part
- Directing, filming and editing
- Filmed
- November 2020 to April 2024: 97 finished videos
What we made
- Factory films. Rows of white storage tanks, stainless-steel reactors, welding and machining on the shop floor, so buyers see where the equipment is built.
- Product films with a presenter. A presenter walks through each machine on camera: industrial mixers, tanks and a stainless-steel mixing line, with close-ups of every gauge, valve and control panel being explained.
- Industrial hoses and fittings. Six short films on chemical and fuel hoses: the hose types, the fittings and crimping them in the workshop.
- More than 60 product clips on a turntable. Pumps, lab instruments, colour fans and material samples turning 360° on white and black, with the same light and background across the whole catalog.
- Lab-device demos and a showroom film. Hands-on demos of viscometers, a centrifuge, a tube rotator and a rotary evaporator, plus a film of their lab-equipment showroom.
Why it works for equipment video
People who buy machines want to see them from every side and see them working before they call. A real factory floor shows the scale, a presenter explains what the machine does, and close-ups of gauges, welds and fittings show the build quality. Filming the whole catalog with the same turntable, light and background makes dozens of products look like one brand.
The film above is narrated in Nikita's own words, read by an AI voice made from his, over an instrumental of "Turn It in the Light", the original song we wrote for this project.
From the shoot
See that crane? We left a camera running for about three hours just to catch that one move.
A factory isn't a film set. There are strict safety rules, and most people on the floor aren't used to cameras. So we didn't stage anything. We spent the whole day there and waited for the right moments.
Lighting was the real challenge. Polished steel is basically a mirror, and reflections are always a problem.
The person explaining the machines isn't an actor. That's their engineer, who knows every valve, so we stayed close and let them talk.
And the product shots… honestly, some of our favourite work.
What we're proudest of is that they kept coming back, year after year. The videos made business sense: they helped sell the equipment.
Filming a product line or a factory? We plan the shot list with your engineers, then film the machines, the shop floor and every product in batches. See our corporate video service →
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