Optimum Nutrition: two brand films for “Products for Life”
A one-minute lifestyle film that follows ON products through people's days, and a drone film where ON tubs spell LIFE across a football field. Both are the finished films.
- Client
- Optimum Nutrition, sports nutrition
- Format
- Two brand films (1:05 and 0:50), English and Russian versions, a vertical cut for stories
- Our part
- Directing, filming and editing
- Year
- 2021
Products for Life
One product line, many kinds of days: at home, on a basketball court, in an office, a podcast studio, a photo studio, a TV studio and a gym. Each scene shows ON as part of a real routine rather than a product on a shelf, and the film closes on a wall of all of them at once.
LIFE
ON tubs laid out by hand to spell LIFE across a full-size football field, filmed from a drone high above the forest and on the ground with close product shots.
The closing line of the LIFE film is shown in English here.
Launching a product or a campaign? We plan the concept, cast the people and film the product shots, then cut versions for the website, ads and social. See corporate and brand video →
Related: Corporate video production · Case study: Wholesale Cabinets · All work
Planning a brand film?
Send what you are launching and when. I'll reply the same business day with a plan and a fixed price.